Sass & bide is an Australian fashion brand, an internationally respected and recognized, and on the style quirkiness. It was founded by Sarah-Jane Clarke and Heidi Middleton in 1999.
The label was launched in an innovative and unique denim designs. Two-year collection period was extended manufacturing.
Developing an underground phenomenon in Australia, Sass and Bide rapidly gained distribution in the United States, Europe, Asia and the Middle East.
Today's collection offers two separate periods, Sass & bide and S & B Export. They also have last spring and summer collection "Cassie's love"
Sarah-Jane Clarke (aka Sass) and Heidi Middleton (bide alias) first met in 1992, their school, St Aidan's Anglican Girls School. They became best friends, when dating boys who were also best friends at that time. Eventually they divorced their boyfriends, and traveled to London, my dear friends. Portebello Markets in London, they began changing one pair of jeans and selling it to his own prolonged. When the jeans sold out, they returned to Australia to start tavissa Sass & bide together.
Sass and Bide Jeans is what got them famous but now they have extended their product range extensively to include Sass and Bide shorts for summer time. They also ventured into more pants styles that included Sass and Bide leggings for which they are equally famous.
Do started Sass & bide label in 1999 after enlistment in London. The name "Sass & bide" was a combination of their nicknames.
In February 2002, Sass & bide their first international show during London Fashion Week, where the collection of "Thumbelina" was launched.
Sass & bide went to the first Australian designers are asked to indicate a timetable for New York Fashion Week, where they have shown eight consecutive seasons.
July 2003, the label is in stock nationwide, David Jones of Australia in the U.S. Bloomingdale's, Harrods, Selfridges and Harvey Nichols in the UK.
The label launched the release SS08 collection, S & B VIE by Sass & bide "in 2008, Rosemount Australian Fashion Week and just returned from the SS10 show in London Fashion Week, where they showed" FUTURE GRAND "collection. Their first gig was in London for seven years. This collection featured alot of their Sass and Bide tops to much applause.
Sass & bide are currently nine concept stores: three in Sydney four Melbourne, one in Adelaide, Brisbane and one in London to speak with the shop open in 2010.